EPISODE 15 - Making the Most of Your Planning Meeting with Marissa Beyer and Brian Eberhardt

One of the best things advisors can provide for clients is an annual review of their financial situation and progress. That’s why we make a point to prepare for these meetings and ensure we provide the most value to our clients, while also ensuring their success. So what measures do we put in place to do this? To help discuss this topic more in-depth are two of our lead advisors at Fidato Wealth, Marissa Beyer and Brian Eberhardt.
Listen in as we discuss the importance of prioritization and constant evaluation of our clients’ situations in order to keep the momentum going toward their financial goals. You will learn how we aim to accomplish this in client meetings, how we define a successful meeting, and how we uncover new strategies for clients to pursue.
What You’ll Learn In Today’s Episode:
- How we prepare for our annual progress meetings.
- The key things we always discuss in our meetings.
- What we do to have more meaningful conversations with clients.
- The importance of prioritization.
- How we make a positive difference in our clients’ lives.
- Why re-evaluating strategies is key.
Ideas Worth Sharing:
Resources In Today’s Episode:
- Marissa Beyer: LinkedIn | marissa@fidatowealth.com
- Brian Eberhardt: LinkedIn | brian@fidatowealth.com
- Tony D’Amico: Website | LinkedIn | Twitter
- Wealth Management Consultative Process
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Welcome to Wealth and Life, where you'll learn with financial
planner, consultant, speaker, and business owner, Tony D'Amico. You'll hear
stories from successful business owners and individuals about how they
navigated the inevitable challenges that arose as they achieved each new
level of success, and you'll get insights and strategies from leading
wealth planning professionals on how to achieve your next level of success.
Now here's your host, Tony D'Amico.
Tony D'Amico: Well, welcome to this episode of Wealth and Life. Today I
have Brian Eberhardt and Marissa Beyer who are both lead wealth advisors at
Fidato Wealth. We're going to talk about something that I think is actually
very important and interesting, and might provide insight, especially to
our existing clients, but a little bit about how we prepare for our annual
progress meetings and some of the key things that we do and why we do it.
We originally thought of doing this podcast episode because we made a
slight change to our preparation for the annual progress meeting, so wanted
to share that, I guess, with our existing clients and also give prospective
clients a little bit of a chance to get to know us in this area. So, Brian
and Marissa, welcome to the show today. I'm really excited to do this.
Brian Eberhardt: Thank you.
Marissa Beyer: Thank you.
Tony D'Amico: So, Brian, I guess from your perspective when we're preparing
for any annual progress meeting, I would say it's a very important meeting.
It's a great opportunity, really just take a look at where a client is at,
obviously in light of their goals, and then to plan out what we should be
focusing on for the next 12 months. But Brian, maybe in your own words,
tell me about how you approach an annual progress meeting and what you
think about that.
Brian Eberhardt: Yeah, I mean, it is an important meeting because we're
meeting once a year, in most cases, set the check-in meeting. So just get
the review of the progress that's been made, understanding and learning
about new developments that are happening in the client's life. So, taking
a step back and reviewing those points is always the first thing that we're
going to do. As we jump into the prep, it's gather the details or update
the plan with details that maybe have changed. Every situation is
different, every client situation. It's all unique. So if we're focused on
the client and really what their goals are, what they want to accomplish,
it helps us steer what the priorities for the meeting are going to be. And
that's the whole point of the prep. It's really prep, get two to three
priorities that we're going to want to have set in place and then
accomplish over the next 12 months just to keep the momentum moving
forward.
Tony D'Amico: Yeah. Yeah, that's awesome. And you brought up a good point
too, the annual progress meeting is a great way to take a look at the big
picture for the client, review their financial plan, review their advanced
planning mine map. And then, like you mentioned, set the priorities for the
next 12 months. And then we have, as you mentioned, we do the annual
progress meeting, but then there's these more specialized planning meetings
that we'll have with that client throughout the year to help them
accomplish those other goals. So Brian, from your perspective, what are
some of the keys, from your perspective that really help you prepare for
that meeting and have that meeting be very successful?
Brian Eberhardt: Yeah. I mean, it starts with just the updates from the
client. I mean, what's changed. And a lot of that comes from just
conversations throughout the course of the year. And then prior to each
progress meeting, we reach out and say, "Hey, there's a couple items that,
we'd like you to provide to us in order for us to prepare." So I think that
is first and foremost, making those small updates to the plan because if
there's a big change in a client's life, that's going to trickle down and
it's going to affect different planning areas. So we have to prioritize and
just constantly evaluate, what are the two or three most important things,
not in general, but for this specific client that we're working. And what
two or three things can we accomplish this year and keep the momentum going
towards their big picture goal.
Tony D'Amico: Yeah. Yeah. That's awesome. I think the other thing that
comes to my mind is when we do the annual progress meeting, we're looking
at everything for them. It's a complete, not just their financial plan that
has a probability of success, but also looking at where are they at with
tax planning, estate planning, do any updates need to happen there, risk
protection planning. And then also too, there's always a potential for tax
law changes or other changes where the game changer ... In other words, the
game could change, the client's goals are still what they are. So how do we
adjust? I guess, anything else that you want to share with our listeners or
viewers today about the progress meeting and what you hope to accomplish
with it?
Brian Eberhardt: Yeah. No, I mean, I look forward to those progress
meetings and catching up and seeing clients face-to-face and just hearing
about what their grandkids are doing and whatever the case may be. So I
look forward to it and I appreciate all the work that's done on the
client's behalf, as we prepare for the meeting prior to the meeting,
sending us that info, because it helps tremendously. It just helps us focus
on what we want this meeting about, what we want this meeting to
accomplish.
Tony D'Amico: So what I think I hear you saying there, Brian, is that we do
request certain information from the client and that's the part that has
the, we made a slight adjustment to the information that we request from
the client and when we receive it, because again, it's a pretty
comprehensive process. It's a pretty comprehensive review of your entire
financial plan, but also their wealth plan. It takes several hours. You're
not preparing for a meeting in 30 minutes. So, you get time blocked off,
uninterrupted time so you can fully focus on that client and where they're
at and in light of their goals and figure out what are some other ways that
we can add indispensable value.
So, cool. Well Marissa, how about from your perspective? I'd love to hear
from your perspective, I guess, what is it that you'd like to accomplish
for the client during their annual progress meeting? How would you define a
successful annual progress meeting? And maybe what are some of the keys
that you see to make that happen?
Marissa Beyer: Sure. So I think the one thing we can all agree on is the
past year, time is a commodity that we can't ever get back, and making the
most of our time. And that's really important. It's important for us to
provide a great client experience to our clients, making the most of our
interactions. And it's important that the time that we spend to prepare for
the meeting is well used, so that when we're in the meeting with the
clients, we're having more of a conversation. The meeting isn't about the
data gathering and finding the information. It's about the fact that we
have everything or close everything that we need so that we can have
conversations and they can ask questions and we can fill in gaps or look at
different scenarios during the meeting.
So the preparation that we do prior to the meeting and that information
that we're asking for, as Brian touched on, is really important because we
want to take our time to get up to speed with where your situation is, the
progress that you've made, maybe any upcoming transitions, so that we have
different scenarios in our head already laid out or considered. So as we're
having those important conversations, we're not spending the majority of
the meeting getting the information. We're really using the meeting to
focus on what's important to our clients, if they have questions, because
ultimately when we have these important conversations, these meaningful
conversations, other questions are going to come up. And by having all of
that information that we're requesting prior to the meeting, it allows us
just to have, in this case, a successful meeting.
What I would define as a successful meeting will differ from client to
client. we have different goals and different clients at different stages
of their life, but a successful meeting is one where a client feels good at
the end of the meeting, that they feel like they've heard and retained the
majority of what we've said and that they feel like they're in a better
place from before we started the meeting until the end of the meeting and
that most importantly, they feel like we really had an opportunity to
listen to them.
And I think that's key because when we have the information prior to the
meeting, we can really focus on listening because when we don't have that
data and we are trying to data gather and analyze at the same time, it just
isn't as a flowing of a conversation, and we tend to get stuck in the
middle of it because we're trying to data gather and do the analysis,
where, if as your advisors, we have that ability beforehand, we're really
setting our clients up to be successful and putting ourselves in a
situation where we can have those meaningful conversations and make the
most of the client's time and of our time for the meeting itself.
Tony D'Amico: Yeah, yeah. That's awesome. That's great. I think you touched
on a point there, Marissa. With our clients, it just takes a couple of the
right strategies for us to really deliver indispensable value. And the way
that we can get to those strategies, the best is knowing what's important
to our client and what they want to accomplish, and then really having a
solid foundation of all the details of just things that we might need, of
different documents we request, other information. But then once we have
that total vision, of again, what's important to them, what they want to
accomplish and where they're at, then we can uncover those different
strategies.
I like how you talked about time too, because time is precious. It's a
valuable commodity. There definitely has been I would say an uptick in
people to have a really thorough, a good comprehensive plan and to do the
more advanced planning that we do, such as tax planning, let's say, or
estate planning or risk management and putting it all together. That's
gotten a lot more popular since COVID, which is good. So, making the best
use of everyone's time, I think is a really good aspect of that. For our
clients, making the best use of their time and making the best use of our
time so we can deliver the most value.
And like you said, having those meaningful conversations, because it's not
unusual that we will present a strategy to a client, and they're like, "Oh,
that wasn't on my radar." And that's our job. Our job is to know more than
our clients in this particular area, and help them, and then review the
benefits, review the pros and cons of that strategy. Talk about how a lot
of times when maybe there's some, let's say tax planning that might save
the client maybe $500,000 over the life of their plan with their plan
assumptions, sometimes if that's the highest value item, then sometimes it
starts to shape the other strategies. Like one thing affects the other. So
having that opportunity to have that more of a meaningful, I would say
conversation, I think that's really well said. But anything else, Marissa,
that you'd like to add?
Marissa Beyer: I would just say for me as an advisor, the best part of
interacting with the clients is getting to know them, really feeling like
we're making a difference in their life, a positive difference not just on
their financials, but the legacy that they're going to leave to their
children or grandchildren or the people that they love. And when we do
uncover those strategies, that's the best part, sharing something that we
found that could really make a difference. And that's what makes the
meetings even more exciting, I guess, for me as an advisor is I don't want
to data gather. I want to do that stuff before the meeting, so I can have
fun in the meeting and talk with the clients and have those interactions to
really make sure that all of the things that we're doing are things that
are important to them because we know that client's needs and goals change
over time.
That's why wealth management and financial planning is a process. It's a
lifetime process that we go through. It's not just a one and done. Clients
will change over time and we want to be able to help change effectively and
help you implement that change. So, the meetings are the best time to make
sure that we're all on the same page, moving in the right direction. A new
client mentioned to us that we're driving the bus, and I think that's great
because we're driving the bus for our clients, but we also want our clients
to be active passengers on the bus, just not sitting on the bus, but being
an active part of their financial plan as well. We're definitely here to
guide, but we need the clients to be involved to make it the best possible
plan for them now and into the future.
Tony D'Amico: That's awesome. Yeah. I think that's another great point too.
Our clients want us to be proactive with them. They want us to bring up
what strategies they should consider, talk about the pros and cons and then
help them implement. But like you said, they are counting on us to be
proactive and lead, but then we also want to educate them, like you were
mentioning, so that way they own the decisions. So that's awesome.
Brian Eberhardt: So Tony, in your eyes then, what is it that you want our
preparation and ultimately the progress meeting for the client to
accomplish?
Tony D'Amico: Yeah. One thing about our team, we're all aligned. So I would
say that, obviously what you guys said. I love those points, but I guess
just in a nutshell, number one to have a great relationship with a client,
it is a close relationship. We know our client's goals. We know what's
important to them. We know their concerns. So have that close relationship,
and obviously we provide investment management, that's really important.
But we don't just provide what I call light financial planning. So just to
provide that advanced planning that we provide to our clients to just
provide indispensable value. So just in a nutshell, have a great
relationship, help our clients accomplish their goals. It's mutually
rewarding and we provide indispensable value. So, that simple. It sounds
simple and it's simple for us, but it is time consuming. And that's okay.
That's time that we love to spend.
Well, thank you to you both. And I hope for our clients or prospective
clients that are listening, I think it's important that we share these
insights on how we prepare for the annual progress meeting, how that sets
up our efforts over the next 12 months, because there's a lot of great
firms out there, but I think the firms that really specialize in advanced
planning are much fewer and far between. And because of that, because we
care about our clients, we have this process. So, thanks everyone for
joining today.
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Wealth and Life
is created and hosted by Tony D'Amico, CEO of Fidato Wealth, a registered
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